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at science gallery, trinity college dublin, profesor ian robertson talks about his new book, the winner effect.
the winner effect investigates what makes a winner, why some succeed in life and business, whereas others fail, and why few individuals become supremely powerful, while many remain powerless. Through scientific and psychological analysis, ian robertson shows how success affects the inner workings of the brain and explores the implications for this on individuals -- in business, on the public stage and in family life.
'the winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As ian robertson reveals, it applies to humans, too: achievement changes the chemistry of the brain making people more focused, smarter, more confident and more aggressive. The effect is as strong as a drug, and the more an individual wins, the more they will go on to win. In fact, winning can become physically addictive.
by understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, ian robertson shows why some people attain and handle success better than others. He explains what makes a winner -- and a loser -- and how knowing this can help to understand better the behaviour of one's colleagues, employees, family, and friends.
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